Matt Forney
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An Easy Way to Get More Hits on Your Blog

If you have a self-hosted WordPress site, here’s a little trick you can use to increase your internal site traffic by about 10-20 percent with little to no effort on your part. I suppose Blogger and WordPress.com users can also use it, but it’s more difficult and cumbersome for them.

1. Install the Yet Another Related Posts Plugin (YARPP) on your site.

YARPP’s ostensible function is to automatically show a list of related posts at the end of each post you write, but I’ve used it in the past and found it wanting, mainly because it’s so poorly coded that it’s caused my sites to crash and my web hosts to scream at me in exasperation. We’re not using it for that reason, which is why after you install it, you should go to the Settings screen and uncheck the “Automatically Display” button.

2. Use YARPP’s algorithms to find past articles of yours related to your newest posts.

After installing YARPP, the next time you go to save/publish a post, you’ll see a panel that shows you a list of related posts based on category, title and keywords. Pick the one that’s the most relevant and add a link to it at the end of your post, like so:

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This works in conjunction with automated related posts plugins like nRelate because it adds a personal touch. When you specifically pluck an article out of your archives for people to check out, they’re more likely to do so because they trust your judgment and because if they liked reading one post, they’re going to be hungry for more.

By taking this simple step, you can get people to stay on your blog for longer periods and read more of your articles easily.

Read Next: How to Start a Blog in Thirty Minutes or Less, Part One: Finding a Web Host