Matt Forney
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Mike Enoch, the Right Stuff and Leadership

As you all already know, this past weekend, Mike Enoch, Bulbasaur and most of the other personalities at The Right Stuff were doxed by antifas and /pol/. The revelation that Enoch, a man who made jokes about gassing Jews, bragged about being a super alpha male and railed against “degeneracy,” was married to a Jewish fag hag who kept his balls in her purse (as evidenced by the fact that she’s separating from him) has sent shockwaves through the alt-right. “We’ve been betrayed! Lied to! HOW COULD MIKE DO THIS TO US???!!1”

For me, though, the TRS drama is a sad case of deja vu.

I’ll avoid rehashing drama in this article, though I will say that I knew Mike Enoch’s real identity—and the fact that his wife was Jewish—long before the rest of you. I was one of the original members of The Right Stuff’s Facebook group and one of the founding members of the blog back in 2012; indeed, I helped co-admin the site early on. Enoch being an obese slob with a Jewish wife never bothered me, and I stopped actively following TRS when I left in 2013, so I had no reason to care what he or the Death Panel did.

Unfortunately for Enoch, he chose to cater his site to teenage autists who did care.

I’ve seen this movie already. I saw it back in 2013, when an angry commenter by the name of Mark Minter tore the manosphere apart. Old-timers will remember when Minter started commenting on Chateau Heartiste, Return of Kings and other manosphere blogs five years ago, leaving book-length comments on the evils of marriage to accolades from the peanut gallery. Then a year later, he announced that he was getting married… to a single mother in her thirties. Then it was discovered that he was a broke loser who lived in his sister’s spare room and owed thousands of dollars in back taxes to the IRS.

All of this information was quite literally sitting in plain view, but not one single person bothered to do a Google search on his name before it was too late.

The same clowns who deified Minter when he showed up in the scene were the first to fling him under the bus when the truth came out. Hell hath no fury like a scorned cultist. For that matter, Minter himself once threatened to hunt me down and kick my ass after I made fun of his groupie fiancee, despite the fact that he’s an arthritic old man in his sixties.

It’s the same with Mike Enoch and The Right Stuff. Enoch and his cohorts constructed an elaborate fantasy in which they were badass Nazis flinging Jews into ovens, siccing their retard troll army on anyone who wasn’t down with the dumbest, most Aspie brand of right-wing racial politics. In particular, TRS has attacked me for years, accusing me of being an “entryist” even though I’ve been involved with the alt-right since 2009 (through my old site In Mala Fide), back when Enoch was still arguing online about how road maintenance would work in a libertarian utopia in between going to drag shows with his (((wife))).

I never took The Right Stuff seriously because, having been part of their group when it began, I knew what frauds, cucks and backstabbing drama queens they were. Now the entire world knows what I know, and their cards are getting punched. Make no mistake: I’m not happy about Enoch, Bulbasaur et al. getting doxed and other TRS podcasters such as Fash the Nation throwing in the towel because it’s a significant blow to the alt-right. But TRS has built up so much bad blood over the years that it’s impossible to feel sorry for them.

Watching the same teenage virgins who hated me for banging non-white women trying to rationalize their guru literally sleeping with the enemy is high fucking entertainment.

I’m starting to notice a pattern here: movements getting derailed and destroyed by LARPers and the chromosome-deficient cultists who worship them. It’s easy to sell bullshit to a potato farmer, and it’s equally easy to sell online fantasies to lifelong losers looking to escape their pathetic lives. The problem is when these charlatans insert themselves into adult movements and people start taking them seriously.

With that in mind, I’ve formulated a set of principles on how to go about your business in the alt-right, or any other movement for that matter.

1. All leaders should be open with their identity.

Leaders need to be public personalities so they can be held accountable for their words and actions. Ideally, leaders use both their real name and their picture; using a publically identifiable pen name with your picture (ex. Roosh, Millennial Woes) is also acceptable. No anons, ever. If you’re anonymous, you can still contribute as a thinker and entertainer, but you can’t be a leader.

2. Leaders must have real-life experience.

No one should be taken seriously as a leader unless they’ve done at least three of the following things, and preferably more:

  • Gotten in a street fight.
  • Lived abroad in a country outside of North America, western Europe or Australasia (aka a place where you need street smarts and toughness to survive).
  • Lost their virginity.
  • Gotten married and had children.
  • Know how to use firearms.
  • Participated in a street activist organization (aka you had to leave the house and face down the enemy in public with your comrades).
  • Held a real, private sector job, are self-employed or run some kind of business.

In other words, no teenage autists and no middle-aged LARPers. Get your own life in order before you try and serve as an example to others.

3. All anons must have a Plan B in the event that they are doxed.

On a long enough timeline, everyone on the Internet will be doxed. The chances that you will be outed increase as you become more popular. In fact, I actually dedicated a chapter of my book Confessions of an Online Hustler on maintaining your online anonymity. Much in the same way that it’s impossible to build a hack-proof computer system, it’s impossible to remain anonymous indefinitely, particularly if you’re looking to have any kind of impact. Therefore, all anonymous writers should prepare in the following ways:

  • Scrub all connections between your handle and your real life identity.
  • Have enough savings so you can survive an extended period of unemployment in the event you are fired for your views.
  • Monetize your online presence so that you can either become financially independent or have a side income in the event you are fired for your views.
  • Be able to defend yourself and your loved ones in the event you come under physical threat.

There’s simply no excuse to be unprepared, given that the left is constantly breathing down our necks, cataloguing everything we do and threatening physical violence against us. TRS was unprepared for being doxed, and they completely cucked out in response. Don’t be like TRS.

4. “No enemies to the right” is not an eternal copout for bad behavior.

The anime Nazis term every inter-movement criticism as “punching right,” even when the disagreement has nothing to do with politics, and even when TRS spent its entire existence punching right, left, up, down and at everyone who wasn’t in lockstep with them. If an individual or group is acting dishonorably or idiotically, you have an obligation to call them out, privately if possible, publicly if not.

However, distancing and disavowals should only be done in the instance of an individual/group exhibiting a long-term pattern of undesirable/untrustworthy behavior. Give men a chance to right their wrongs, and only separate yourself when they refuse to repent.

5. Don’t pretend to be something that you’re not.

Maintain your rhetoric in line with who you actually are and don’t write checks your ass can’t cash. Don’t front and pretend to be cooler than you are in real life. Also known as the “WHAT THE FUCK DID YOU JUST FUCKING SAY ABOUT ME, YOU LITTLE BITCH” rule.

This applies more to anonymous figures than to public ones, since it’s nearly impossible to front when everyone knows who you are.

6. Omertà.

Never share private info about others in the movement with enemies or even neutrals. Anyone who breaks this rule and sells out his comrades should be dealt with as swiftly and painfully as possible (you know who you are).

Feel free to offer your own suggestions for this list.

The tragic fall of The Right Stuff should be a lesson in how shit-talking from behind the safety of a pseudonym can and will bite you in the ass if you’re not careful. TRS cultivated a high school clique mentality in its autistic readers, deliberately seeking out the worst parts of the right and training them to be even worse. Stripped of their anonymity, Enoch and his trap-loving acolytes are seen for who they really are: pathetic frauds play-acting at revolution.

Be real or go home.

Read Next: Gorilla Mindset by Mike Cernovich