Matt Forney
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New Article at Return of Kings:Gawker Melts Down After Attempting To Out Condé Nast CFO David Geithner”


I analyze how Gawker dun goofed in this special report at ROK:

The secret to Gawker Media’s success? Denton modeled Gawker and its satellite sites on British tabloids such as the Daily Mail. In contrast to American tabloids, which are about glad-handing and ass-kissing, British tabloids specialize in nasty, cruel attacks on public figures, whipping up a new Two Minutes Hate with each issue. Combining this business model with expert social media manipulation and SJW ideology made Gawker a force to be reckoned with in the digital age.

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