Matt Forney
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The Worst Reasons to Start Blogging

At this point, after reading my previous articles on blogging, you might be thinking to yourself, “Well gosh Matt, this stuff can’t be that hard! All you do is write!”

If you think like that, I’ll bet you’re the same kind of person who looks at the percussionist in a band and thinks, “Man, drumming can’t be hard! All that guy does is hit things with sticks!”

Approach writing with that mentality and you won’t last two weeks, let alone long enough to receive some recognition for your efforts. Here’s some of the absolute dumbest reasons to start a blog.

1. “I’ll make lots of money!”

Man, doesn’t that just sound like the dream? Quit your soul-sucking government job and write for a living! Spend your newfound free time traveling the world, nubile lovelies blowing you as you write another blog post on why the world is going to end next year, supported solely by ad income.

Nuh-uh, holmes. It doesn’t work like that.

If you want money that badly, put this book down right now, march over to the nearest McDonald’s or Walmart and fill out an application. Whatever insultingly low wage they pay you is far more than you’ll ever make from online advertising.

Think I’m kidding? Online ad firms have the same mentality as the rest of corporate America; skittish, bland and averse to anything remotely controversial. Most decent ad firms require you to apply to join, just like a real job, and unless you’re planning to write recipes or sell flowers, expect your applications to be denied right down the line. The low-rent ghetto firms like AdBrite or Google AdSense have more lax standards, but with the global recession worsening, they’ve been cracking down on sites that skirt their rules against swearing, sexual content, or “hate speech.”

In other words, any site worth reading.

Even when those firms were less prudish, the payoff was nothing to write home about. As I mentioned before, I ran AdSense ads on one of my blogs for a year until they blocked me for “adult or mature content,” the “content” in question being a link to an article about sex. In that time, I made exactly $214.42 from them: over three-quarters of that site’s income for that year. My end-year profit, after accounting for web hosting and domain renewal costs, ended up being $142.94. Assuming I put in twenty hours a week for the blog, that comes out to a grand total of $0.13 per hour. For comparison, the national minimum wage is $7.25 per hour. And if I’d spent less time on the blog, my earnings would have been even more paltry.

If you’re an illiterate peasant laboring sixteen hours a day in a Chinese shoe factory, that might sound like a hell of a deal, but if you have anything resembling a first-world lifestyle, you’re going to find the money a little… lacking.

Now, I’m not saying that it’s impossible to make blogging into your day job. Plenty of guys in the manosphere have done it. But here’s the rub: they don’t run ads, they write books. In other words, they have to work.

You can make good money from blogging, but if you think you’re going to be living in swank penthouses and driving Corvettes solely on the income from a website, you’re in for a world of hurt.

2. “I love to write!”

What impeccable logic. Are you going to become a hooker next because you love sex?

Here’s a little story for you. When I first entered college, I was a journalism major. My reasoning was the same as yours: I liked to write. Aside from reporting for my high school paper, I had zero knowledge of the profession, so I was able to maintain this delusion right up until I started taking journalism classes.

On the first day of my journalism history class, the professor, a geeky, balding French-Canadian, had us introduce ourselves and ask why we were interested in journalism. When it was my turn, I gave him my stock answer: “I like to write.”

“Hmmm, well there’s nothing wrong with that, but journalism isn’t just about writing,” he replied in his uneasy English. “It’s about communicating with people, fact-checking, and editing. Writing’s just one part.”

To cut a long story short, I found that out the hard way, which is why I ended up becoming an English major.

Love, like all emotions, is fleeting. Will a man still love his wife like he did on their wedding day after she packs on fifty pounds, cuts her hair and starts schtupping the pool boy? Will you still love to write after putting out three, five articles a week for the next year?

I’ve been writing in some form or another since I was old enough to read. I’ve slowly realized that I’ve never really loved it. Some days I’ve liked it, some days I’ve hated it, and some days I didn’t feel anything about it. I don’t do it because I love it, I do it because I have a primal itch, an insatiable urge to put words down on a screen.

If your love of writing is your sole motivator, your blog is just going to end up as one more desiccated corpse on the battlefield. If you want to go anywhere with your blog, you’re going to have to work. That will mean forcing yourself to write when you really don’t want to. You’re not expected to hit a home run every time you step up to the plate, but you are expected to step up.

Even if you’ve started to hate the game.

3. “I want to be famous!”

Do you? I mean, getting some recognition for your genius sounds like a good thing, but do you really understand what that entails?

Our society’s understanding of rebellion is topsy-turvy, thanks to the Baby Boomers going from resisting the Man in their youth to becoming the Man in their old age. Corporate America makes rebellion out to be glamorous, painless and sexy. After all, the good guys always win in the end, right?

References to The Matrix are incredibly, irritatingly overused these days, but I’ll pop one in here to make my point. Remember that scene where Neo encounters the woman in the red dress? Morpheus tells him that the people still plugged into the Matrix are not ready for the truth they’re selling, that they will go so far as to defend a system that personally harms them.

That’s what you’re fighting against if you decide to go against the grain. Americans and Westerners claim to be open-minded and support free speech, but in reality, anyone who deviates from a narrow band of acceptable thought is cast out from polite society like a leper. Remember when Larry Summers was forced to resign from Harvard’s presidency because he suggested that women were innately less capable of handling science and engineering positions? When James Watson, an immensely talented scientist who helped discover the structure of DNA, was publicly ruined when he suggested that Africans were not as intelligent as Westerners? All it takes is one comment contravening mainstream beliefs and BAM!

You’re dead to the world, and to your friends.

Of course, you can circumvent this by writing under a pseudonym and by hiding the existence of your blog from your co-workers and bosses. And then if you get exposed, you’ll have to delete everything before they find out. Good luck getting a decent job when your name is associated with un-PC beliefs about sex and race.

The fact of the matter is that true innovators typically don’t become famous and respected until they’re dead or close to it. Louis-Ferdinand Céline, Philip K. Dick, the Velvet Underground, the list goes on. If you’re hoping for the admiration of your peers, you’re better off flipping burgers, as utterly sad as that sounds.

Read Next: Why You Should Start a Blog